Service Profile
	Client:		DC Water and Sewer Authority (WASA)
	Task:		To train the executive team of WASA in becoming media savvy and to develop their media skills so that each team member would feel comfortable, and knowledgeable in their interactions with reporters
	Date:		September 2000
	Event:		Executive Media Skill Development Institue
	Location:		Washington, DC
	Scope of Services - Designed, implemented and coordinated a three day workshop on media skills development; facilitated with three others media professionals, media training workshops for 40 WASA managers; assisted in the learning process of teaching the executives how to interact professionally with news reporters and opinion makers; selected the site for the training; worked with site manager to coordinate every logistical detail to ensure that the training ran smoothly and without incident; hired the training staff; produced all materials used in the training; arranged for meals; contacted local news reporters who shared their experiences with the executives and in turn the executives were able to ask off-the-record questions and comments to reporters.
	Workshop course offerings included, Crisis Communications Planning and Management, How to Deal Effectively with the Media, Preparing Executives to Be Spokespersons for their Company; How to Maintain Grace Under Pressure and Off-the-Record Dialogue with Local Reporters from various news organizations.
	Results - The participants rated the training outstanding in every aspect of the evaluation, including, choice of facilitators, workshop content, workshop materials, opening plenary, luncheon, site location, meals, and overall training. The Director of WASA was extremely pleased with the Institute and asked that training be repeated for other managers in the organizations including members of the Board of Directors