Service Profile
Client: The DC Baptist Convention
Task: To design and produce an event that would raise funds to benefit the summer urban youth ministry program for disadvantaged youth
Date: April - June 2004
Event: DC Baptist Convention (DCBC) Gospel Night at the UNIVERSOUL Circus
Location: Captial Heights, Maryland
Challenge - To send more urban youth to summer camp this year, DCBC needed additional funds. The funds were needed within a sixty-day period and the challenge was to produce a no-budget activity. The WHARTON GROUP was challenged to produce an event in short time and met the challenge by planning a fundraising event with the UNIVERSOUL CIRCUS.
Scope of Services - Identified an event; devised and implemented a fundraising plan with the Circus; developed with DCBC staff a marketing strategy, budget and finance structure; developed a creative plan to involve DCBC participating membership; worked with the circus staff to plan the event; sought corporate sponsorship; on-site management of the event.
Results - The event that hosted 22 churches and 1800 attendees under the big top tent received corporate and local faith-base support. The fundraising goal was met and more youth will be able to attend summer camp as a result of the effort. The client and the event sponsors were recognized at the circus and were extremely pleased that the goals were met. This event was a first for the client.